K-12 Revenue Intelligence

Know who to call, why they will buy, and when they have budget

The first revenue intelligence platform built exclusively for K-12. Verified contacts for every decision-maker, role-mapped to your product — plus the funding signals and buying events your competitors will never see coming.

$499 per seat — get started See the signal feed
130k+
Schools covered
13,000+
Districts mapped
8
Buyer roles tracked
6
Signal types, weekly
Who actually buys

The right contact depends on what you sell

Principal is only one buyer. Every ed-tech category has a different decision-maker — most of whom are invisible in generic databases. EdSignal maps all of them.

Building level
Principal / Head of School
After-school Enrichment SEL Attendance tools
Signs contracts under ~$5K autonomously. Highest influence for enrichment, ELOP, and supplemental programs. 18% annual turnover in urban districts.
District level
Director of Curriculum & Instruction
Curriculum software Assessment Intervention tools
Sets the shortlist for curriculum decisions. Superintendent recommends to board based on their input. Most underserved contact in existing databases.
District level
Director of Technology / CTO
LMS Devices Connectivity SIS
Unilateral veto on security and integration decisions. Controls E-Rate spend. Any SaaS touching student data goes through them first.
District level
Director of Federal Programs / Title I Coordinator
Title I tools 21st CCLC ELOP Enrichment
Controls how federal fund allocations are spent. The highest-value gatekeeper for enrichment and after-school vendors — almost never in generic databases.
District level
Director of Special Education
SPED tools IEP platforms Assistive tech
Champion and specifier for all IDEA-funded purchasing. Nearly impossible to find via MDR or ZoomInfo. Controls $14B+ in annual IDEA Part B spend nationally.
District level
Director of Student Services
Mental health SEL platforms Counseling tools
Post-COVID the primary champion for mental health and SEL tools at scale. Often co-decides with the CAO on district-wide social-emotional initiatives.
District level
Procurement Officer
Any contract >$10K RFP process Cooperative buys
Invisible in most databases. Controls whether vendors get on approved lists and cooperative vehicles. Know them before you submit a proposal.
District level
Chief Academic Officer / Superintendent
Strategic initiatives District-wide contracts PD
Final sign-off for large contracts. Relationship entry point for strategic partnerships. New superintendent = full vendor review across every category.
Coming Q3 2025
HR Director & Instructional Coaches
PD platforms Coaching tools Teacher recruitment
Professional development spend is growing. HR Director controls who delivers PD and evaluates platforms. Being added to EdSignal contact layer this quarter.
Where the data comes from

Eight sources. One platform. Updated weekly.

Every record in EdSignal is sourced, timestamped, and refreshed on a rolling cycle. No black-box vendor lists. No stale annual exports.

Contacts
NCES Common Core of Data
130,000+ schools, every district, grade bands, enrollment, Title I status, school type. The authoritative US school database.
Refresh: Annual (October)
Contacts
School & District Websites
Direct scrape of staff directories for principals, department heads, and district administrators. CMS-aware adapters for Edlio, Finalsite, Blackboard, and more.
Refresh: Weekly
Contacts
State Education Dept Directories
All 50 state DOE public administrator rosters — catches district-level role changes that school websites miss by 30-60 days.
Refresh: Monthly
Signals
USASpending.gov
All federal education grant awards — Title I, Title IV-A, IDEA, ESSER successors, 21st CCLC, ELOP. Matched to school and district records.
Refresh: Weekly
Signals
E-Rate USAC Open Data
Form 470 filings signal districts soliciting bids for devices and connectivity. Form 471 awards show funded amounts and timing — a direct device refresh signal.
Refresh: Weekly
Signals
Google News / RSS
Principal changes, superintendent hires, bond measure results, RFP publications — classified and matched to district records within hours of publication.
Refresh: Daily
Signals
Job Posting Feeds
Indeed, K12JobSpot, SchoolSpring, and district career pages. "Director of Ed Tech" posting = buying committee forming. Mapped to product category automatically.
Refresh: Daily
Signals
State Procurement Portals
CA CMAS, TX DIR, NY OGS, and 12 other state contract databases. Shows who is already in the door, what they charge, and when the contract expires.
Refresh: Monthly
Live signal feed

Every school has a funding round. We track it.

Your reps get a weekly digest of every buying event in their territory — before your competitors even know it happened.

New Principal
Jefferson Elementary — LAUSD, CA
Maria Chen appointed principal. New hire, no incumbent vendors. Budget authority resets July 1. Buyer: Principal
2 days ago Signal 94
Federal Grant Award
Natomas Unified — CA
$2.4M Title IV-A award. Student support and academic enrichment — your category. Buyer: Federal Programs Director
5 days ago Signal 81
RFP Published
Denver Public Schools — CO
Solicitation for after-school enrichment services. 47 schools. Deadline in 34 days. Buyer: Procurement Officer
1 day ago Signal 97
E-Rate Form 470 Filed
Fresno Unified — CA
Soliciting bids for 4,200 devices + connectivity infrastructure. $6.8M estimated. Buyer: Director of Technology
3 days ago Signal 89
Job Posting Signal
Austin ISD — TX
Hiring "Director of Educational Technology." Buying committee forming. New vendor evaluation expected Q3. Buyer: Incoming Dir. of Technology
6 days ago Signal 76
Contract Expiring
Oakland Unified — CA
Illuminate Education SIS contract expires August 2025. Procurement window open now. Buyer: CTO + Procurement Officer
4 days ago Signal 91

Sample events from last 7 days — Team and Enterprise subscribers receive the full feed weekly in their CRM

How we compare

Not a contact list. Revenue intelligence.

MDR sells a spreadsheet. ZoomInfo sells generic B2B data. EdSignal sells the reason to call, the right person to call, and the right moment to do it.

Capability EdSignal MDR / Agile Ed ZoomInfo CivicIQ
Principal-level verified contacts Verified, weekly refresh Static, annual Stale No
Federal Programs Director contacts All districts Thin coverage Rarely No
SPED Director contacts All districts Very thin No No
Role mapped to product category Yes — tell us what you sell No No No
Grant award & funding signals Weekly, 10 CFDA programs No No Partial
E-Rate filing signals Form 470 + 471 No No No
Incumbent vendor / contract expiry 14 state portals No No Partial
Job posting buying signals Daily, product-mapped No No No
Starting price $499/seat/mo $5k–$15k/yr $15k+/yr $12k+/yr
Pricing

Buy credits. Use them when you need them.

1 credit = 1 verified contact. No seat minimums, no monthly commitments. Credits never expire. Add Signal Monitor for weekly buying alerts on top.

Starter
$149
250 credits
$0.60 per contact. Try it on one campaign.
Buy Starter
  • ✓ 250 verified contacts
  • ✓ Any state, any filter
  • ✓ Principal name + direct email
  • ✓ School type, Title I, enrollment
  • ✓ Credits never expire
Best value
Growth
$499
1,000 credits
$0.50 per contact. Enough for a full state campaign.
Buy Growth
  • ✓ 1,000 verified contacts
  • ✓ Everything in Starter
  • ✓ All 8 buyer roles
  • ✓ Signal data per contact (+1 credit)
  • ✓ Watermarked export
Pro
$1,999
5,000 credits
$0.40 per contact. Multi-state coverage for a full sales team.
Buy Pro
  • ✓ 5,000 verified contacts
  • ✓ Everything in Growth
  • ✓ AI account brief (+3 credits)
  • ✓ Priority re-scrape on bounces
  • ✓ CRM column mapping
Scale
$5,999
20,000 credits
$0.30 per contact. National coverage for enterprise teams.
Buy Scale
  • ✓ 20,000 verified contacts
  • ✓ Everything in Pro
  • ✓ REST API access
  • ✓ Real-time signal webhooks
  • ✓ Dedicated account manager
Signal Monitor — add-on subscription

Never miss a buying window

Weekly digest of every buying event in your territory — new principals, grant awards, RFPs, contract expirations. Lands in your inbox every Monday. Add on top of any credit pack.

State Monitor
$199/mo
1 state, weekly digest
Add State Monitor
National Monitor
$499/mo
All states, full feed + alerts
Add National Monitor

Need a custom ICP built by our team?

Custom ICP list — $2,999 one-time →
Get started

Your first territory, delivered tomorrow

Email us your ICP — state, product category, school type, grade band — and we deliver a verified, role-mapped list within 24 hours of your first payment.

24hr
first delivery SLA
95%+
deliverability guarantee
8
buyer roles covered
Weekly
signal digest
Email us to get started

data@edsignal.io — we reply within one business hour